In a world where consumers are bombarded by advertising messages, promotional products stand alone. A print ad, an internet pop-up, a television ad or a radio spot all interrupt and distract consumers. But a promotional product engages and is welcomed by the consumer and then integrated into their lifestyle. In fact, it’s the only marketing medium that the consumer says thank you for.

Promotional Products Influence Consumer Behavior. 88% of consumers recalled an advertiser on a promotional product that they received in the last 12 months, according to the Influence of Promotional Products on Consumer Behavior study. Promotional Products Work.

Consumers Love Receiving Promotional Products. 83% of American consumers surveyed said they like receiving promotional products with an advertising message, according to The Effectiveness of Promotional Products As An Advertising Medium study. Promotional Products Work.

That’s pretty much that.

Promotional products deliver the same or better ROI than most other forms of media, without the interruption inherent with other forms of advertising. And when one considers the prohibitive cost of producing radio or television commercials or the cash outlay to buy sufficient Internet advertising, promotional products offer the best value. Promotional products can also be used to more closely target the intended message recipient than mass media.

Further, even smaller companies can achieve as high an ROI as major corporations by using advertising specialties because even a modest investment delivers superior results.

Find out how Promotional Products can work for your company.

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